Fill out surveys, grow your farm: Survey Farm brings gameplay to research

Survey Field combines participation in online research with a digital farm experience. Users can earn XP and various rewards while participating in surveys; they can improve their fields and unlock different sections within the platform.

Aiming to make participation in online research in Turkey more interactive, Survey Field combines the classic survey panel approach with a gamified farm experience.

On the platform's mobile interface, users are greeted not just by a list of surveys, but by a digital farm that can be developed. Users can progress as they participate in surveys and complete tasks on the platform.

In addition to the field areas, the screen has different sections such as the Farmer's House, Market, Chicken Coop, Cow Pasture and Barn. Thanks to the level system, some parts of the farm are unlocked as the user progresses.

Gamifying the survey experience

One of the standout features of the Survey Field is that it supports the process of participating in research with game mechanics. Users can participate in research they are eligible for; they can obtain XP, seeds, and other rewards within the system. While seeds can be used in field fields, the development of the farm becomes a visual part of the user's progress on the platform.

Thus, instead of the traditional experience of just "filling out a survey and exiting", the user has a digital farm that they can develop over time.

The farm grows as the levels progress

The level system on the platform works directly related to farm mechanics. As the user's level increases, new field areas and different features become accessible. The market, quests, reference system, and different sections within the farm are also part of the experience.

This approach specifically aims to make regular research participation more fun.

Research and the gaming world are on the same platform

The model of the Survey Field combines the online panel systems used in the market research industry with a gamification approach. Instead of a classic survey panel, a visual world with mechanics such as progression, level, field development and farm management is presented.

Access to research, target audience and relevance criteria. In-platform rewards and features are offered depending on the conditions of the relevant mission and research.

More information about the Survey Field can be found on the ankettarlasi.com.